Sber head office entry group with media screens

Make the entry group bright and recognizable by integrating media elements into the architecture. The task was not simply to install screens, but to create a cohesive installation - visually expressive and engineered correctly - reliable, maintainable, and designed for daily use.

We delivered the project using flexible LG OLED panels to create expressive digital columns. We developed and tuned content scenarios for the architecture, including a visual effect for the escalator zone - a media "waterfall." We handled design, equipment supply, installation, integration, and commissioning.

The entry group gained a modern digital identity: media elements became part of the architecture and enhanced the impression of the space. The installation operates as a single solution - both an engineering system and a media tool.